Plan International recently conducted a viral campaign to raise awareness about child marriage as part of the UN International Day of the Girl Child on October 11. The campaign in Norway involved setting up a fake blog belonging to a “12 year old girl” who announced she was to marry a 37 year old man. Understandably, Norwegians were outraged and many contacted child protection authorities about the wedding. The campaign is seen as having successfully highlighted the human rights issue of child marriage, which affects 39,000 girls a day around the world.
Read more: http://www.sbs.com.au/news/article/2014/10/10/my-name-thea-im-12-and-im-getting-married
